Have you had to make any difficult decisions lately? Why were they difficult? Sometimes it's hard to separate outside expectations and possible-but-unlikely negative outcomes from what is actually important.
I moved my office. I had to break my lease, so I lost my deposit, which I really can't afford. Long-term, I can already tell it was the right move, even with the financial loss. I'm so much happier and more comfortable in the new space. It's quiet, with birds and backyard noises instead of the hum of downtown traffic. And I can open the windows! (better pictures soon, I took this one on my phone)
Don't get me wrong, I loved my old office. Having front desk staff was great, and they were always very friendly and professional. I chose the office because it was professional, in a "dress for the job you want" kind of image crafting for my shiny-new practice. Marketing coach Danielle just wrote a blog post about how that advice is bullshit (except she's nicer than me so she didn't say bullshit), and I agree. Everyone who knows me outside of work who came to that office would look around and go "whoa... this is fancy!" They were uncomfortable. They loved the view from the 11th floor, but they were not quite sure how to act. I thought it would be fun to be unexpected, like a secret high-rise acupuncture clinic. But if my patients feel like they have to whisper in the halls or ask if they are "dressed right" to be in the building, there's something wrong. And everyone complained about parking, even with the parking lot. Driving downtown is stressful. One of the great things about acupuncture, and one of the reasons I chose acupuncture over western medicine, is accessibility. It's not expensive to provide, compared to most western interventions, so I don't have to charge $500 for an office visit. (I seriously was charged more than $500 last month for an x-ray of my wrist, without any actual treatment. Just the diagnosis – "not broken" – was $500.) I'm undermining the accessibility principle if the building itself is inaccessible. Anyway, most office people can't wait to take off their suit jackets and fancy shoes and take a nap on the table. If someone is trying to de-stress, how effective is it going to be if my treatment room looks just like the place they're trying to de-stress from?
So not quite a year later, I moved out. I learned a lot from that office, about what I want my practice to look like and why I shouldn't try to be someone I'm not and blah blah blah be yourself! Inspirational! The point is sometimes a decision looks complicated because of money or outside pressure, but it's really very simple.